A Sales Management class sells the idea of toy donation and gathers to build toy centers nationwide.
Manila, Philippines – From theory to reality.
A sales management class in Ateneo de Manila University in Quezon City applied their management theories to an advocacy that helped the cause. The class of Marla Bautista Agustin chose the Philippine Toy Library (PTL) as its beneficiary for their class project this semester and was able to gather 25 balikbayan boxes full of toys, manipulatives and books.
“We are so thankful to the students and to Ms. Agustin,” PTL Founder Jen Ramirez shares. “I was overwhelmed when we went to their class to receive the donations. We were just expecting for three boxes – but they were able to gather twenty five boxes!”
“We are grateful how the students applied the principles in sales, marketing and management to our advocacy,” PTL President Edsel Ramirez narrates. “We really can’t do this alone. We appreciate all the help that we can get!”
On a vacation abroad with the family, the Ramirez family was struck with the availability of parks and playgrounds for children in their communities. Thus, they posted a status on a social media site asking for donations of old toys, children’s books, and materials for building the first Philippine Toy Library in Loyola Heights, Quezon City.
The Philippine Toy Library is currently calling for donations of toys and children’s books. Clear out closets and start helping in the building toy centers in Dapdap, Quezon, Ecoville, Cagayan de Oro, Zamboanga Sibugay, Patalon Zamboanga and Zamboanga del Sur. Drop off points are in Quezon City (offices of KIDS AHOY, PTL and Jesuit Volunteers Philippines), Baguio, Bacolod and Zamboanga City.
Philippine Toy Library
With just a social media status, a national advocacy was born. PTL is a group of volunteer-friends who came together and took on the challenge of providing the experience of play to our Filipino children, especially who live in cramped and congested areas. PTL transforms idle spaces in baranggays/schools/parishes into fun and educational playrooms to keep off kids from the streets. Currently, PTL has three sites and more are being organized to bring joy to the next generation of Filipinos.