An Advertising Class provides collaterals and communication materials to a toy center building project.

Zamboanga, Philippines – From theory to reality.

An advertising class in Ateneo de Zamboanga University applied their lessons to help build a toy library for poor children.  The class of Christian Olasiman partnered with the Philippine Toy Library (PTL) as its beneficiary for their class thesis this semester in calling for donations for Brgy. Mariki.

“We are thankful to this partnership,” PTL President Edsel Ramirez says.  “Such collaboration with young people inspires us more to build more PTL sites.”

“When I came across this movement over social media, I felt my students, with their creativity and energy, would be able to help in the cause,” Assistant Lecturer Christian Olasiman states.  “Fortunately, the students delivered and created compelling materials.”

On a vacation abroad with the family, the Ramirez family was struck with the availability of parks and playgrounds for children in their communities.  Thus, they posted a status on a social media site asking for donations of old toys, children’s books, and materials for building the first Philippine Toy Library in Loyola Heights, Quezon City.

The Philippine Toy Library is currently calling for donations of toys and children’s books.  Clear out closets and start helping in the building toy centers in Porac and Sasmuan, Pampanga, Dapdap, Quezon, Cagayan de Oro, Zamboanga Sibugay and Zamboanga del Sur.  Drop off points are in Quezon City (KIDS AHOY, PTL and Jesuit Volunteers Philippines offices), Pampanga (Orchid Bookstore), Baguio, Bacolod and Zamboanga City (ADZU, Tzu Chi Foundation and YSP offices).

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Philippine Toy Library

With just a social media status, a national advocacy was born.  PTL is a group of volunteer-friends who came together and took on the challenge of providing the experience of play to our Filipino children, especially who live in cramped and congested areas.  PTL transforms idle spaces in baranggays/schools/parishes into fun and educational playrooms to keep off kids from the streets.  Currently, PTL has three sites and more are being organized to bring joy to the next generation of Filipinos.